BlackBerry's latest offering, the PlayBook tablet, is being slammed by critics; its parent company, RIM, is crashing on the stock market. But where has it all gone wrong? We take a look.
For a while, BlackBerry had the world at its feet. Every City buffoon who thought that Gordon Gekko was some sort of role model had to have at least two. Students wrote badly punctuated essays on them. An infinitely serious future of people tapping away on tiny keyboards loomed.
Overreaching
The BlackBerry PlayBook? Come on, you're BlackBerry. You're not about "play". You're about WORK. You're about eighteen-hour days in your 35th-floor office in the Gherkin. You're about terse little emails saying "But what about the quarterlies?".
The BlackBerry PlayBook? Come on, you're BlackBerry. You're not about "play". You're about WORK. You're about eighteen-hour days in your 35th-floor office in the Gherkin. You're about terse little emails saying "But what about the quarterlies?".
Only room for one fruit-based tech company in the market
Wasn't that a strategic error - naming yourself BlackBerry? I mean, there's already Apple. Apple and BlackBerry sounds like a crumble recipe. You had a whole universe of objects to name yourself after, without even getting into abstract concept-nouns: why not move away from fruit?
Bloody BUTTONS
Wasn't that a strategic error - naming yourself BlackBerry? I mean, there's already Apple. Apple and BlackBerry sounds like a crumble recipe. You had a whole universe of objects to name yourself after, without even getting into abstract concept-nouns: why not move away from fruit?
Bloody BUTTONS
Good Lord. BUTTONS. How awfully last-century. Or even the century before. Typewriters had BUTTONS. BUTTONS that go CLICK! I mean it's just not acceptable, in this age of gleaming glass-fronted Space Odyssey monoliths which we laughingly call "phones".
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